Lancome x Mude Drinks x Rita Ora
Building your brand through the power of Celebrities
ICONIC PEOPLE IN ICONIC PLACES - RITA ORA LIVE FROM THE EIFFEL TOWER
Background
Global superstar Rita Ora and Melrose Media who produced an exclusive night of live music, dance and iconic fashion - all set under the cinematic backdrop of The Eiffel Tower. It was the first of a new music series - ICONIC PEOPLE IN ICONIC PLACES. Rita Ora Live From The Eiffel Tower.
Melrose Media with Resonance pulled together this partnership with Mude Drinks as the official lead sponsor, who felt a strong alignment to Rita Ora, her colourful superstar persona and natural talent that fits perfectly to a brand that is known for its colourful energy and natural goodness. Mude Drinks was able to grow global awareness of their brand by partnering with a celebrity that has a high reach globally.
The show featured custom looks designed exclusively for Rita, from premiere fashion brands Fendi, Miu Miu, Lanvin and Alexandre Vauthier. Rita’s make-up was done in partnership with French luxury beauty brand: Lancôme.
Mude Product Placement in the Performance Film
Mude was autentically integrated at various stages throughout the Performance Film.
Social Media
Various social media assets were created exclusively for Mude Drinks featuring Rita Ora which was used on their social media channel in the lead up to the live show.
Competition drivers were used online.
People who purchased Mude drinks could get a free ticket to the livestream or they could win tickets to the virtual live show; a virtual meet & greet with Rita or one lucky winner could win an exclusive in person meet & greet with Rita Ora in London. These competitions were run on Mude’s social media channels.
The Campaign
Mude Drinks ran competitions in various stores and online where people could win tickets to the Rita Ora Live Show or a spot at an exclusive virtual meet & greet with Rita Ora.
One Lucky winner got to meet Rita Ora in person in London.
Social Media Posts
Social Media Re-Shares
Rita Ora shared a number of Mude’s posts. This was great in creating awareness and intrigue for the brand with Rita Ora’s global audience.
Mude Website
A promotion was run on Mude’s Website where a person would get a free ticket to Rita Ora’s perfomance film broadcast with every purchase of a Mude 6 / 12 pack online.
Campaign PR
There were numerous PR articles featuring Mude as the lead sponor of the Rita Ora Live from the Eiffel Tower performance film broadcast.
LANCOME SPONSORING
Rita Ora went all out with her makeup, using Lancôme products exclusively with a strong partnership with the brand content featured all over Internet and the press.
LANCOME x RITA ORA on Facebook / Instagram / Twitter / Tiktok
FENDI and MIUMIU PARTNERSHIPS
The star went all out for the occasion, donning custom designer wares from Prada, Miu Miu, Fendi, and Lanvin.
